Contextually-Based Utility An Appraisal-Based Approach at Modeling Framing and Decisions

“Contextually-Based Utility An Appraisal-Based Approach at Modeling Framing and Decisions” by Jonathan Y. Ito and Stacy C. Marsella. In Proceedings of the Twenty-Fifth AAAI Conference on Artificial Intelligence, August 7-11, 2011, San Francisco, CA, United States, 2011.

Abstract

Creating accurate computational models of human decision making is a vital step towards the realization of socially intelligent systems capable of both predicting and simulating human behavior. In modeling human decision making, a key factor is the psychological phenomenon known as “framing”, in which the preferences of a decision maker change in response to contextual changes in decision problems. Existing approaches treat framing as a one-dimensional contextual influence based on the perception of outcomes as either gains or losses. However, empirical studies have shown that framing effects are much more multifaceted than one-dimensional views of framing suggest. To address this limitation, we propose an integrative approach to modeling framing which combines the psychological principles of cognitive appraisal theories and decision-theoretic notions of utility and probability. We show that this approach allows for both the identification and computation of the salient contextual factors in a decision as well as modeling how they ultimately affect the decision process. Furthermore, we show that our multi-dimensional, appraisal-based approach can account for framing effects identified in the empirical literature which cannot be addressed by one-dimensional theories, thereby promising more accurate models of human behavior.

BibTeX entry:

@inproceedings{ito2011contextually,
   author = {Jonathan Y. Ito and Stacy C. Marsella},
   title = {Contextually-Based Utility An Appraisal-Based Approach at
	Modeling Framing and Decisions},
   booktitle = {Proceedings of the Twenty-Fifth {AAAI} Conference on
	Artificial Intelligence, August 7-11, 2011, San Francisco, CA,
	United States},
   publisher = {AAAI Press},
   year = {2011},
   url =
	{https://stacymarsella.org/publications/pdf/ito2011contextually.pdf}
}

(This webpage was created with bibtex2web.)

Back to Stacy Marsella.